Wednesday, December 16, 2009

Oklahoma City Mayor Mick Cornett, in celebration of AMC Quail Springs Mall 24 IMAX Theater Grand Opening, has declared Thursday, December 17, 2009 “AMC IMAX DAY” (full declaration text at the bottom of press release). The declaration coincides with AMC Quail Springs Theater’s 11th Anniversary celebration.  AMC Quail Springs Theater first opening for business on Thursday, December 17, 1998.    Oklahoma Cityans can join in the grand opening celebration on Friday, December 18 from 6:00 – 8:00 PM at the AMC Quail Springs Theater and are asked to bring a small item to donate to Blue Star Mothers of America.  All donated items will be placed into care package and sent to service men and women stationed overseas.  Suggested donation items include individually wrapped snacks, gum, candy, travel or trial size personal hygiene items or DVDs.    The IMAX Experience combines crystal-clear images, powerful digital sound and customized theatre geometry to create a uniquely immersive movie experience. The IMAX® theatre at this location has been custom-designed for a multiplex. To maximize the field of view in the modified auditorium, the screen was replaced with a larger, slightly curved and specially treated IMAX screen positioned closer to the audience. IMAX’s digital projection system combines two digital projectors with IMAX’s proprietary image enhancer and custom lenses to create an image with greater clarity, brightness and contrast. The images on screen are complemented with IMAX’s latest sound system, which features its proprietary loudspeaker technology and uncompressed digital sound. This system has ten times more dynamic range, cuts down on distortion and provides a sound quality that feels more immersive, especially with added acoustic paneling that absorbs sound and removes echo.   The addition of IMAX at AMC Quail Springs Mall 24 builds upon decades of AMC offering the best and broadest menu of entertainment choices for guests seeking an unparalleled experience. Guests at AMC Quail Springs Mall 24 will take in the world’s most immersive cinematic experience when “Avatar: An IMAX 3D Experience” opens on Dec. 18.     Upcoming Hollywood movies to be released in IMAX’s format include: “Alice in Wonderland” (March 5, 2010); “How to Train Your Dragon” (March 26, 2010); “Shrek Goes Fourth” (May 21, 2010); “Inception” (July 16, 2010) and “Tron Legacy” (Dec. 13, 2010).